⸺About Us⸺
Our Story
Built on a family business for many years, and established as a company in 2013, SFI Medical is proud to serve long-term care facilities and home care customers nationwide.
Our Story Begins With Family
In 1961, James Alexander went into business providing medical respiratory equipment for cystic fibrosis patients. After realizing the need for customized medical beds, particularly for the unique needs of bariatric patients and seniors, he spent the next 30 years dedicated to improving patient care and dignity in all healthcare settings.
It wasn’t until the 1990s that James’s son, Scott Alexander, continued the family tradition in healthcare equipment sales at companies including Invacare. In 2013, Scott founded SFI Medical Equipment Solutions to focus exclusively on the long-term care environment.
SFI has since grown from a family business into a national medical equipment sales and service provider serving over 500 customers across Canada and the United States.
A Brief History of SFI Medical
Late 1950sLate 1950sThe Early Years
After completing his electrical engineering degree at age 19, James Alexander joins General Medical in Manitoba.
19611961Equi-Med Launches
James launches the Equi-Med company to manufacture respiratory therapy equipment for cystic fibrosis patients.
19651965Origins in Respiratory Therapy
Develops first portable respiratory therapy machine to provide cystic fibrosis patients with greater mobility and freedom.
1970s1970sEqui-Med Expands in U.S. and Canada
Equi-Med expands into all respiratory equipment, selling to patients and facilities across North America.
19851985Innovations in Home Care Beds
Equitron is sold to Sci-O-Tech, where James was involved in the development of their first home care bed.
19881988Home Care Equipment Distribution
James launches Midmark, a distributor selling home care equipment to dealers.
19901990Modular Beds Launched through Equitron
Using the knowledge he has gained about patient outcomes and care, James develops his own modular home care bed under the banner Equitron.
19921992Developing Innovative Bariatric Beds
James begins manufacturing larger and wider home care beds for bariatric patients and selling to KCI, an equipment company still operating today. Scott Alexander begins helping with all aspects of growing the business, including sales and design.
19971997Continuing the Family Tradition
Scott transfers to San Antonio, Texas as lead product manager for bariatric and integration of business units.
20002000Scott Joins Carroll Healthcare
Scott returns home to Canada and joins Carroll Healthcare to manage North American long-term care distribution networks.
20032003Team Building
While at Carroll Healthcare, Scott meets Rob Rush, who worked through service technicians to become service manager.
20042004The Invacare Connection
As Invacare acquires Carroll Healthcare, Scott focuses on Canada, working with national distributors with Bellwether Healthcare, Stevens Company, FutureMed, and Heritage Hospitality.
20062006Rob Takes on Sales Management Role
Rob leaves Carroll to manage Eastern North American sales in new hospital bed spin-off, CHG Beds (now owned by Stryker).
20082008Rail Entrapment Guidelines Released
In an effort to ensure resident safety, Health Canada releases Rail Entrapment Guidelines.
20112011Rob Launches Rush Technical Services
Rob launches his own business as an onsite biomedical repair service provider in Ontario, marketed to LTCs struggling with low or no maintenance staff.
20132013SFI Established as a Company
Scott launches SFI Medical Equipment Solutions, with Rob as Director of Technical Services, to focus exclusively on sales and service of long-term care equipment.
20212021SFI Launches Fresh Brand Identity
SFI Medical takes on a fresh brand identity as it expands its offerings to include sales, parts, service, and training programs for facility teams.